Deep HCP and patient
insights through social listening.
Every day, tens of thousands of HCPs, patients, and caregivers engage in online conversations about what matters most to them.
Essential HCP helps life sciences companies by providing timely insights and intelligence through social listening.
Essential HCP specializes in social listening for pharmaceutical companies, generating insights from candid, naturally-occurring, online interactions among key audiences.
HCPs
Examine doctor-to-doctor conversations across specialities, exploring prescribing behaviours and perception of therapies.
Patients & Caregivers
Analyze patient and caregiver awareness and perceptions. Map journeys to treatment and identify drivers and barriers,
Influencers & Advocates
Identify and understand the role played by patient advocates and advocacy organizations.
Investors
Listen to investor and analyst conversations and understand key takeaways.
Essential HCP delivers custom research and insights reports – not dashboard software.
Reports blend qualitative richness with quantitative context, bringing HCP, patient, and caregiver experiences to life.
Essential HCP provides faster, cost-effective insights on prescriber and patient decision-making in all phases of the product lifecycle.
Pre-Launch Preparation
Foundational insights among both patients and prescribers, to understand the pre-launch landscape of decision-making and attitudes toward existing therapies.
Patient Insights
Insights into patient perception of drug pricing, access issues, and perceptions of the competitive set — including non-Rx alternative treatment options.
Audio Platform Monitoring
HCP podcasts have become extremely influential vehicles for continuing medical education and analysis of emerging data and therapies. The most popular HCP podcasts attract thousands of HCP listeners within specialties. Podcasts and other audio content, such as FDA ODAC meetings, are transcribed and analyzed for key opinions.
Launch Tracking
Quick-turnaround monitoring of HCP reaction to new drug approvals, with a focus on attitudes toward toxicity management, efficacy, and experiences with access and approval.
Digital Opinion Leader Analysis
Ensure assumptions about DOLs are accurate. Identify new DOLs through quantitative analysis the entire specialty’s online discussion about a therapeutic area. Identify “rising star” DOLs who are new to social media or are beginning their careers as fellows and new attendings. Monitor DOL activity.
Key Prescriber Analysis
Analyze who influences key prescribers, including other HCPs, mainstream media, medical media, patient advocates, and political/regulatory figures.
Frequently Asked Questions About Healthcare Social Listening Studies
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Foundational social listening insight reports are typically delivered in 2-4 weeks. We also provide daily reporting on HCP reaction during medical Congresses or during key events. Some clients opt for monthly or quarterly “round-ups” of social activity to ensure a constant access to insights and intelligence.
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All social listening projects are flat-fee, with no out-of-pocket or honorarium costs. Pricing is based on scope (HCP vs patient/caregiver, number of deliverables, nature of objectives and breadth of topics analyzed).
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All activity is sourced from open-access platforms with public viewership. We directly ingest feeds from major social APIs and crawl particular sources. By volume, HCP activity primarily comes from Twitter(X), Reddit, Bluesky, Substack, and podcasts, while patient and caregiver activity primarily comes from forums, Reddit, Twitter(X), and YouTube.
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We use our own proprietary software. Our technology allows us to quickly manage and organize extremely high volume of unstructured data (public online conversations). Graph-based algorithms map networks and clusters of HCPs by interactions online.
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Let’s talk. With a little information from you, we will poll the data and provide our assessment of how well the available data will support your objectives, as well as suggest other potentially useful findings the data will support.
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We work with the biggest global pharmaceutical companies in the world, as well as pre-clinical biotechnology companies. We also work with research firms and digital / advertising agencies on behalf of their healthcare clients.